New — AI Dispatcher is live

The operating system for modern logistics.

One platform for carriers, brokers, drivers, and shippers — Carrier TMS, Broker TMS, driver mobile app, and real-time tracking that actually talk to each other.

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1
Unified Platform
6
Products in One Suite
API
First Architecture
SOC 2
In Progress
Carrier TMS Broker TMS Driver App Live GPS Tracking Shipper Portal AI Dispatcher QuickBooks ELD / EDI

Built for the modern freight stack

ELD & GPS Load Boards QuickBooks EDI / API Factoring FMCSA
Product Suite

One platform. Every side of the load.

Whether you run trucks, broker freight, drive the miles, or ship the goods — every module shares the same data, so handoffs just work.

Carrier TMS

Dispatch, billing, settlements, IFTA, and driver pay in one workspace built for asset-based fleets.

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Broker TMS

Quote, cover, and bill loads faster with carrier vetting, load posting, and real-time margin dashboards.

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Driver App

Loads, navigation, BOL/POD capture, HOS, messaging, and instant pay — all in one tap.

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Tracking & Visibility

Real-time GPS, predictive ETAs, geofenced events, and a shipper-facing tracking portal.

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Shipper Portal

Self-serve quoting, booking, tracking, and document access — branded as your company.

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AI Dispatcher New

Match loads to trucks in seconds using HOS, deadhead, lane history, and customer SLAs.

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Platform

Built on one shared core

Every product runs on the same data model, API, and event stream — no more duct-taped spreadsheets.

01

API-First Architecture

Every action in the UI is also an API call. Build automations and connect ERPs without waiting on us.

02

Real-Time Event Stream

Webhooks for load status, GPS pings, document uploads, and signatures.

03

Modern Integrations

Pre-built connectors for QuickBooks, ELD providers, factoring, and major load boards.

04

Role-Based Access

Granular permissions for dispatchers, billing, drivers, and customers — every action audit-logged.

05

Enterprise Security

Encrypted at rest and in transit, daily backups, regional data residency on Enterprise.

06

Built for Mobile

Your dispatch board works just as well on a phone as on a 27" monitor.

How It Works

From quote to cash, on one rail

A single load flows from your sales rep to your driver to your accountant without anyone re-typing a thing.

Quote & Book

Reps or shippers quote in seconds. Booking creates the load, rate con, and customer record in one step.

Dispatch

AI Dispatcher suggests the best truck or carrier. Drivers get notified instantly in the app.

Track & Deliver

Live GPS and ETA updates flow to the shipper portal. Drivers upload POD with one tap.

Invoice & Pay

POD triggers the invoice. Push to QuickBooks or factoring. Drivers get paid on your schedule.

Who It's For

Built for every seat in the load

Asset Carriers

Run dispatch, driver pay, and compliance from one place.

Freight Brokers

Quote faster, vet carriers, and see margin per load in real time.

Owner-Operators

Invoicing, IFTA, and HOS — stay focused on the road, not paperwork.

Shippers & 3PLs

One source of truth for every load, lane, and carrier.

Pricing

Simple plans. Scale when you do.

Start with what you need. Add products and seats as you grow. No annual contracts required.

Starter

$199/month

For owner-operators & teams up to 5 trucks.

  • Carrier TMS — core
  • Driver App — up to 5 drivers
  • Live GPS tracking
  • Email support
Start with Starter
Most Popular

Growth

$599/month

For growing carriers & brokers up to 50 users.

  • Carrier TMS + Broker TMS
  • Driver App — unlimited drivers
  • Shipper Portal (white-label)
  • QuickBooks & factoring integrations
  • Priority chat support
Talk to Sales

Enterprise

Custom

For fleets, brokerages & 3PLs at scale.

  • Everything in Growth
  • AI Dispatcher
  • SSO, audit logs, regional data residency
  • Dedicated success manager
  • Custom EDI & API integrations
Contact Sales
Why Hawk Lane Tech

Built by operators, for operators

1
Unified platform
6
Integrated products
API
First architecture
24/7
Real-time visibility

See Hawk Lane Tech in 20 minutes.

Tell us about your operation and we'll show you a personalized walkthrough — no slides, just product.

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