Published September 22, 2026 · By Hawk Lane Tech
A new freight broker does not need a twenty-page site. Shippers and carriers need to see a real company, a real coverage area and a way to start a conversation. Use this as a checklist before you publish, not as a ranking plan.
Put these on the page
- Legal brokerage name and the authority number you want customers to check.
- What you cover: lanes, modes or the customers you actually serve.
- A phone number and a form that work on a mobile phone.
- Hours, if dispatch is not staffed around the clock.
- A short note that you are a brokerage, so asset-carrier language does not confuse the reader.
Leave these off
Do not claim you are the best broker, that you guarantee capacity, or that the website itself is your TMS. Load posting, carrier history and billing belong in brokerage software, not in the marketing page. Do not invent reviews or customer counts.
When you are ready to build it
Hawk Lane quotes brokerage websites as a public site, separate from Broker TMS. Start with logistics websites if the next step is the site itself. Quote the page count before work starts, and keep revisions limited to what the quote says.