Privacy Policy

Last updated: July 18, 2026

Hawk Lane Tech (“Hawk Lane,” “we,” “us,” or “our”) operates hawklanetech.com and related pages. Hawk Lane is a cloud-based Transportation Management System (SaaS) accessed through a web browser. This Privacy Policy explains how we collect, use, and share information when you visit our website or request free access, a demo, or contact us.

Information we collect

We may collect information you provide directly, including:

  • Name, company name, business email, and phone number
  • Fleet size and operational details you share in forms. Carrier access forms do not collect USDOT numbers. Broker forms may include optional MC or DOT numbers used only to identify your brokerage in Hawk Lane
  • Preferred contact method and free-text notes about your workflow
  • Messages you send by email or phone

We may also collect technical and marketing attribution data such as:

  • IP address, browser type, and device information
  • Pages visited and approximate location derived from IP
  • Referrer URL and advertising parameters (for example UTM tags and Google Click ID / GCLID) when you arrive from ads or campaigns
  • Security verification tokens (such as Cloudflare Turnstile) used to prevent spam

How we use information

We use information to:

  • Respond to access requests, free access requests, and sales inquiries
  • Schedule product walkthroughs and provide customer support
  • Operate, secure, and improve our website and forms
  • Measure advertising and marketing performance
  • Comply with legal obligations

We do not sell your personal information.

How we share information

We may share information with service providers that help us run our business, such as email delivery, hosting, analytics, advertising platforms, and spam protection. These providers are expected to use information only to perform services for us.

We may also disclose information if required by law, to protect our rights or users, or in connection with a business transfer such as a merger or acquisition.

Cookies and similar technologies

Our site and third-party tools (such as analytics or advertising tags, when enabled) may use cookies or local storage to remember preferences, measure traffic, and attribute marketing campaigns. You can control cookies through your browser settings.

Data retention

We retain inquiry and lead information for as long as needed to respond to your request, manage an ongoing relationship, or meet legal and accounting requirements. You may ask us to update or delete your contact information by emailing us.

Security

We use reasonable administrative and technical measures to protect information submitted through our forms. No method of transmission over the internet is completely secure.

Children’s privacy

Our services are intended for business users. We do not knowingly collect personal information from children under 13.

Your choices

You may opt out of marketing emails by following unsubscribe instructions or contacting us. You may also request access to or correction of the contact information we hold about you.

Contact us

Questions about this Privacy Policy or your information:

Changes

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when we do. Continued use of the website after updates means you accept the revised policy.